AM/FM radio remains the overwhelmingly preferred entertainment option for car buyers, despite growing competition from video and gaming in connected vehicles.
- A DTS/Xperi study reveals AM/FM radio is the top entertainment choice for consumers considering car purchases.
- Audio in cars is primarily dominated by AM/FM radio, with 70% of respondents using it for music.
- Video consumption in vehicles has risen to nearly 40%, driven by streaming movies and shows.
- Gaming is emerging as a significant in-car activity, especially casual games like "Candy Crush," popular among younger generations.
- Consumers desire integrated entertainment systems in cars, with 50% willing to pay more for enhanced options.
- Front and rear cabin screens are increasingly preferred, with a majority interested in such features.
- Touchscreens and voice commands are favored for controlling in-car entertainment systems.
1Din Car Radio Multimedia Handsfree MP3 Player FM AM Audio 12V USB/SD/AUX Input In Dash Locator Auto Stereo Head Unit
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